THE “ONE OFF” ARCHIVE

Every creative has a handful of lonely one offs that hold our affections.
They don’t support campaign work and they’re not really big ideas.
But they’re still fun to look at and talk about :)

 

EVERYTHING WAS SO DULL, THEN I MET YOU.

Charlotte Cho, founder of Soko Glam and queen bee of Korean Beauty, started her own product line called Then I Met You. 

For the launch, we created a fun little “About Charlotte” video… 

AND AN ASMR PRODUCT DEMO…

Instead of your typical step-by-step demo video, we got weird and created this more artful piece, tapping into ASMR, which the kids are very into these days.

(Watch with headphones for the full experience 🎧)

AGENCY: Red Antler, CCO: Simon Endres, CD: Lindsay Brillson, Creatives: Sarah Betts, Elisa Werbler, Haley Stark, Jake Lane

Role: ACD/writer

 

FACEBOOK HACKATHON WINNER: BMW X INSTAGRAM CANVAS 

Along with four other luxury brands, BMW was invited to Facebook’s Manhattan HQ for a week-long hackathon.

THE OBJECTIVE
Using Instagram’s latest ad product, the Instagram Stories Canvas Unit, create an innovative experience that feels native to the platform.

OUR IDEA
Borrowing from the the first-ever X2’s flipped kidney grille, and the realization that Instagram doesn’t reorient when the user flips their mobile device, we created the ad unit entirely upside down, driving home the strategy for this particular model: this rebellious model is for those who #unfollow.

RESULTS
We won the $10,000 media prize at the end of the Facebook Hackathon, and the unit dovetailed into The Unfollowers Project — the creative campaign developed by Kirshenbaum Bond.

TEAM
ACD/AD Partner: Mariam Farooq
ACD/Copy: Yours truly
AD: Stephanie Gerbino
Strategy: Colby O’Neil
Client: Eric Vicedomini
Production: The Colonie

 

BUDWEISER • INFECTED BY MUSIC

As part of Anheuser Busch's 2016 Tomorrowland sponsorship, I led a team of photographers through crowds and stage pits to create content on the fly for ELEVEN beer brands in the AB portfolio across THIRTY global markets. Highlights include:

  • Developed integrated social/paid media assets from a music video shoot with W+K Amsterdam and CANADA (the production company, not the country).

  • Led creative development with a handful of influencers at AB InBev's private VIP Brew District.

  • Shot and managed #fomo-inducing content in real time at the festival. For all. eleven. brands.

  • Walked 13+ miles a day and consumed enough waffles and beer for this lifetime and probably the next.

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AGENCY: Virtue Worldwide, ECD: Tom Punch, CD: Vasili Gavre, Creative: Andy Verderosa, Strategy: Amanda Rue

Role: ACD/writer

 

JAN, FROM TOYOTA

Jan's daily eccentricities sell a ton of sheet metal. And since you're probably wondering, the answer is yes, the actors who play Jan from Toyota and Flo from Progressive are totally friends in real life.

This campaign has dozens (maybe hundreds?) of TV spots.

Here are a few that I wrote.

AGENCY: Saatchi New York, ECD: Mark Reichard, CDs: Brian Riemer, Frank Fusco, ACD/AD: Elaine Andrade, AD: Chris D’Acunto

Role: Senior copywriter

 

SUAVE x PINTEREST

In 2015, Pinterest launched this super fun little mobile ad unit called the Cinematic Pin, which allowed the user to control the unit’s motion as they scrolled.

To show off two of the amazing benefits that Suave’s new sea salt spray offered, we made these two units.

Thumbing those beachy waves back and forth was extremely addictive.

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CD: Elaine Andrade, AD partner: Priyanka Pulijal, Strategy: Amanda Rue

Role: Senior copywriter


LAST BUT NOT LEAST…

WANT TO SEE SOME STUDENT WORK? 😂

 

Crisis Homeless Charity
Time for Change

The 2008 D&AD student competition called for innovative ways that Britons could give to their local homeless shelter. We created this pop-up piggybank mailer, including assembly instructions and a map of drop off locations. It earned us an honorable mention.

Professor: Frank Anselmo

Partner: Chris D’Acunto

 

Long’s Horseradish
Unconventional Delivery

Long’s Horseradish has been made in the great Amish Country of Lancaster, Pennsylvania for 5 generations. They’ve proudly NEVER advertised. And they were the subject of the 2008 One Club’s student competition.

We won a merit award for this submission, which showed Long’s products being delivered through the streets of Manhattan in the most authentic way possible: by the makers themselves, on the horse (and farm equipment) they rode in on.

Professor: Frank Anselmo

Partner: Chris D’Acunto, Alain Baburam, Pablo Velez, Stephen Lobosco

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Zagat • Where Do You Want to Go?

Mentor and 20th century ad veteran Jack Mariucci burned a thousand of my ideas before he said to one.

This one picked up a Gold Graphis award.