Concepts, Copy, & Creative Direction
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Then I Met You • Product Launch & ASMR Demo

Everything was so dull, then I met you.

Charlotte Cho, queen bee of Korean Beauty, started her own product line called “Then I Met You.” For the launch, Instead of your typical step-by-step demo video, we got weird and created this more artful piece, tapping into ASMR, which the kids are very into these days.

(Watch with headphones for the full experience 🎧)

ROLE: ACD/writer,
TEAM: Agency: Red Antler, CCO: Simon Endres, CD: Lindsay Brillson, Creatives: Sarah Betts, Elisa Werbler, Haley Stark, Jake Lane