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Boxed is an e-commerce startup that sells household products in bulk. Think warehouse clubs like Costco, but delivered by ordering from their app. I spent most of 2017 helping Boxed to establish a brand identity across every possible marketing channel.

In short: 

I MADE MILLENNIAL PARENTS LAUGH.

 

AND CRY.

Of the many odds and ends I produced at Boxed, one of my favorites was this tender note to the mothers of New York, which ran in the 2017 Mother’s Day issue of New York Magazine.

 

AND LAUGH SOME MORE.

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