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PR STUNT: Getcha Peanuts!

Getcha peanuts!

When Planters gave Boxed the exclusive rights to their new bulk family sizes, we wanted to score some major attention. So we asked ourselves, how can we get the midtown lunch crowd to snack with us? Then it hit us: get a couple of Yankees to do it.

My role: Creative Director, Writer
CMO: Jackson Jeyanayagam
Strategy: Katelyn Berk, Elyse Burack, Emily Kalen
Comms: Ash Prashar
Director: Marcus A. Clarke
Production:  Misha Luoy & Brian Turner x DECON, Marilyn Chew