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BRAND: Stock up for life.

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Building a brand personality

The biggest creative challenge for a brand that offers 1000+ products is developing a cohesive, flexible, and likeable integrated brand system. Overseeing a team of more than a dozen makers, we built a visual and tonal identity that lives across a multitude of media, which we launched on the streets of Austin, Boston, and NYC.

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My role: Creative Director, Writer
CMO: Jackson Jeyanayagam
Strategy: Elyse Burack, Emily Kalen, Katelyn Berk
Comms: Ash Prashar
Art Direction: Ryan Carl, Elyse Viviano, Steve Lowe
Copywriter: Dhruv Nanda
Production: Marilyn Chew