SPONSORSHIP CAMPAIGN: Infected by Music
Anheuser-Busch is the biggest sponsor of europe’s biggest electronic music festival: Tomorrowland. To support them, we created a branded music video, integrated paid social hype campaign, and on the ground festival footage for ELEVEN beer brands in the Anheuser Busch portfolio across THIRTY global markets. We partnered with Tiësto, Wieden Amsterdam, Canada (the Catalonian production company, not the country), a bunch of local photographers, a bunch of global influencers including one who we had bail out of a Belgian jail. Logged 16-hour, 13-mile festival days. Lived out of a hotel that used to be a church. Had enough waffles and beer for this lifetime and the next.
It was fun ;)