Concepts, Copy, & Creative Direction

Budweiser • Music Video & Live Music Festival Content

Infected by Music

As part of Anheuser Busch's 2016 Tomorrowland sponsorship, I led a team of photographers through crowds and stage pits to create content on the fly for ELEVEN beer brands in the AB portfolio across THIRTY global markets. Highlights include:

  • Developed integrated social/paid media assets from a music video shoot with W+K Amsterdam and CANADA (the production company, not the country).

  • Led creative development with a handful of influencers at AB InBev's private VIP Brew District.

  • Shot and managed #fomo-inducing content in real time at the festival. For all. eleven. brands.

  • Walked 13+ miles a day and consumed enough waffles and beer for this lifetime and probably the next.