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Chipotle dealt with a lot in 2016: 

  • bacterial breakouts
  • executive scandals
  • Taco Bell killing it on Snapchat (the only platform that mattered at the time)

We focused on the only one we could actually do something about by creating School of Guac, an ambitious, hilarious content series served up for kids at peak burrito-snarfing hour: weekdays at the 3pm bell.