Concepts, Copy, & Creative Direction
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Chipotle • Snapchat

Chipotle had a lot on their plate in 2016:

  • Bacterial outbreaks

  • Executive scandals

  • Taco Bell killing it on Snapchat

We focused on the only one we could actually do something about by creating School of Guac, an ambitious, hilarious content series served up for kids at peak burrito-snarfing hour: weekdays at the 3pm bell.

 

MY ROLE: ACD, writer

TEAM:
CD: Bharat Kumar
ACD/AD: Nicole James
Designer: Cory Upton

Jr copywriter: Monica Sagowitz
Jr art director: Helen Torney
Strategy: Helene Dick
Producer: Tara Fraser