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CONTENT: School of Guac

School of Guac

E. coli outbreaks… 

Executive drug scandals… 

Arch-nemeses Taco Bell killing it on Snapchat…

In the PR rollercoaster of 2016, Chipotle was in need of some seriously positive attention. To gain back some of its cool cachet, we created School of Guac for the Snapchat generation. It was an ambitious, funny, content series that ran during peak munchies hour: weekdays right when the bell struck at 3 pm..

MY ROLE: Writer/ACD
AGENCY: Carrot Creative
CD: Bharat Kumar
Art Director/ACD: Nicole James
Senior Designer: Cory Upton
Jr Copywriter: Monica Sagowitz
Jr Art Director: Helen Torney
Strategy: Helene Dick
Producer: Tara Fraser