Concepts, Copy, & Creative Direction
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Clear • Integrated campaign

With Clear, you get you places.

LAUNCHING A BRAND FROM THE GROUND UP.
Alongside the branding team at Red Antler, I co-created their first traditional ad campaign — including TV, digital out-of-home, and paid social — to launch in tandem with the brand’s glossy new identity.

ABOUT CLEAR
In case you’re wondering: Clear is a biometrics company that lets you use your eyes and fingerprints to get through airport security faster. Power travelers buy it in addition to other services like TSA Precheck and Global Entry, for the ultimate trifecta of airport VIP status.

DIGITAL AIRPORT SIGNAGE

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*More campaign work to come*

MY ROLE: ACD writer

TEAM:
CCO: Simon Endres
CD: Lindsay Brillson
Art Direction: Vi Luong
Strategy: Eugene Huang, Jonah Fay-Hurvitz
Director: Ben Weinstein
Producer: Beth Shulman
Photographer: JJ Sulin