FACEBOOK LIVE: Let’s count these nuts!
When Facebook launched their Live streaming, a lot of brands took it as an opportunity to do longform content. It was mostly a snoozefest. We went for simple -- creating interactive teasers and games that our community could get excited about and have fun with. This approach quadrupled our social engagement.
My role: Creative Director, Writer
CMO: Jackson Jeyanayagam
Strategy: Jessica Rotondi
Art Direction & Design: Elyse Viviano, Steve Lowe
Production: Julia Blanter, Marilyn Chew