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FB LIVE: Count these nuts!

FACEBOOK LIVE: Let’s count these nuts!

When Facebook launched their Live streaming, a lot of brands took it as an opportunity to do longform content. It was mostly a snoozefest. We went for simple -- creating interactive teasers and games that our community could get excited about and have fun with. This approach quadrupled our social engagement.

My role: Creative Director, Writer
CMO: Jackson Jeyanayagam
Strategy: Jessica Rotondi
Art Direction & Design: Elyse Viviano, Steve Lowe
Production: Julia Blanter, Marilyn Chew