Concepts, Copy, & Creative Direction
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Corolla • Digital Campaign

How many ways can you go fun yourself?

We set out to show millennials that, in a 2014 Corolla, the possibilities are infinite. When strategy told us that the target for the all new 2014 Toyota Corolla Sport cares about FUN and basically nothing else, we built a campaign that not only showed them all the fun new features, but did it with the kind of tongue-in-cheek internet humor that would grab their attention.

 

INTERACTIVE VIDEO UNITS


BANNERS AND PAGE TAKEOVERS

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OUT OF HOME

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MY ROLE: Senior copywriter

TEAM:

ECD: Mark Reichard

CD: Brian Riemer

ACD/AD: Elaine Andrade

AD: Chris D’Acunto