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DIGITAL CAMPAIGN: Go fun yourself.

DIGITAL CAMPAIGN: Go fun yourself.

On a scale of what twentysomethings care about, FUN and ADVERTISING couldn’t be further apart. To get millennial attention on the all-new 2014 Corolla Sport, we wrapped all its fun new features in the kind of irreverence that gives millenials a solid chuckle. It moved a shit ton of sheet metal.

MY ROLE: Senior copywriter
AGENCY: Saatchi & Saatchi New York
ECD: Mark Reichard
CD: Brian Riemer
AD/ACD: Elaine Park Andrade
Art Director: Chris D’Acunto
Production: Visual Goodness


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