A Kirin Ichiban Pop Up Experience by VICE

Following the 2015 success of VICE’s “The Sushi Chef,” we levelled up with a Lower East Side sushi pop up. Once a month, a guest chef was invited to throw a dinner party for a handful of influential foodies. It was the perfect platform for creating authentic branded content, as well as opportunities for live influencer engagement, all supporting our strategic position as the authentic Japanese beer.