When eating Japanese food, it’s easy to make cultural faux pas. To help people out, we created a Kirin Ichiban branded content series featuring pro-tips for eating and drinking Japanese. It ran as pre-roll for “The Sushi Chef,” on Vice’s food channel Munchies.
My role: Creative
CCO: Tom Punch
CD: Vasili Gavre
Strategy: Amanda Rue, Sean Aaron, Stef Kruzick