BRANDED CONTENT: How to drink like Japan
Japan is known for a culture built on subtleties, especially when it comes to dining. To help people out, we created a branded content series of Japanese eating and drinking protips for Kirin Ichiban. The shorts aired as preroll, ahead of “The Sushi Chef,” the Kirin-sponsored show on VICE’s food channel, Munchies.
MY ROLE: Creative
CCO: Tom Punch
CD: Vasili Gavre
Strategy: Amanda Rue