Kirin Ichiban partnered with VICE to create an original series called “The Sushi Chef” on VICE’s food vertical, Munchies. To promote the delicious Japanese rice beer, we created a series of Japanese drinking etiquette videos, which ran before each episode, as well as in paid social and pre-roll.


A Kirin Ichiban Pop Up Experience by VICE

For season two of “The Sushi Chef,” we leveled up with a Lower East Side sushi pop up.

Once a month, a guest chef was invited to throw a dinner party for a handful of influential foodies.

It was the perfect platform for creating authentic branded content, as well as opportunities for live influencer engagement, all supporting our strategic position as the authentic Japanese beer.

My role: Copywriter, creative

CD: Vasili Gavre

Strategy: Amanda Rue, Sean Aaron

Production: VICE / Munchies