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POP UP: Omakase by Kirin

POP UP: Omakase by Kirin

When eating Japanese food, it’s easy to make cultural faux pas. To help people out, we created a Kirin Ichiban branded content series featuring pro-tips for eating and drinking Japanese. It ran as pre-roll for “The Sushi Chef,” on Vice’s food channel Munchies.

My role: Creative
Agency: Virtue
CCO: Tom Punch
CD: Vasili Gavre
Strategy: Amanda Rue, Sean Aaron, Stef Kruzick
Production: VICE