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UX/DIGITAL CAMPAIGN: Prius THE Hybrid

UX AND INTEGRATED DIGITAL CAMPAIGN:

Prius THE Hybrid

Decades after the first Prius rolled out, hybrid car commercials had become a cliché: pastels, happy whistling, that one ukulele stock track. So we made a campaign with more muscle; something to remind people that the Toyota Prius was the OG hybrid—the reigning champ.

ROLE: Copywriter
AGENCY: Saatchi NY
ECD: Mark Reichard
CD: Brian Riemer
ACD /AD: Javier Inductivo
Art Director: Chris D’Acunto
Production: Visual Goodness

 

When users clicked through to the retail site, they were met with continued interactivity that maintained the spirit of the campaign.