THE 2014 COROLLA • GO FUN YOURSELF

Marketing to millennial dudes requires meeting them both where they are and how they think. We created a campaign that boldly told you everything you needed to know about the Corolla, including what you do if you didn’t feel like looking at the ads.


INTERACTIVE VIDEO UNITS


BANNERS AND PAGE TAKEOVERS

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OUT OF HOME

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My role: Senior copywriter

ECD: Mark Reichard

CD: Brian Riemer

ACD/AD: Elaine Andrade

AD: Chris D’Acunto