I like cake don’t @ me.


I’m an ACD/copywriter based in NYC. I've made films that most people call TV commercials, combined words with images in ways that most people call print ads, and imagined complex interactive experiences that most people in adland call “digital” ... or “social” ... or something. I've even made a few things that people aren't totally sure what to call. Those are my favorite.

I’m inspired by classical storytelling, pop culture, and collaboratively-devised things, especially those powered by the internet. I think the best creative work can be found where all those elements intersect.

When my weird brain isn’t dissecting the latest Top 40 Dance Bop, it is very much available for hire. Have a project or idea you want to collaborate on? I’d love to hear from you: 💌CatchGio@gmail.com